What is the purpose of using cosmetic packaging?

There are a number of reasons why makeup must be put into cosmetic containers. Not only must they protect the product, but they also need to facilitate the supplier and ultimately the consumer.

The primary purpose of cosmetic containers is to protect the product while it is being stored or transported. Containers must be thoughtful solutions that prevent product spoilage and help maintain its quality. As part of marketing a beauty product, it has to be a great looking container.

The container must also contain a label that clearly displays basic information about the product and manufacturer. These labels include contact information, ingredients, expiration dates, warnings and instructions. Labels not only identify a product and its source, but also help consumers understand facts that are not confusing or misleading.

Ideally, the container is made of durable material to give the product a long shelf life. With consumer use, it has to last longer. Frequent opening and closing of containers can take a toll over time. Ultimately, the container must protect the product to some extent so that it remains a safe product for human consumption. In other words, the container must protect the product from dirt, dust and bacteria.

Since cosmetics are mostly sold under brand images, the aesthetics of the container are considered very important. Since cosmetics are not considered medicines or survival products, marketing of cosmetics depends largely on associating brand awareness with emotion. Containers must convey emotions about how the product can improve appearance and attitude. Many times, cosmetic products are repackaged and rebranded to help them increase market visibility.