What is the role of cosmetic packaging for cosmetics?

The main purpose of the container is to store the product so that it does not degrade through storage, transportation and handling. Degradation and damage can be caused by a variety of reasons. These causes can be divided into biological, chemical, thermal causes, damage caused by radiation, and damage caused by human interactions, electrical sources or stress.

In addition to protecting the product, packaging also plays an important role in marketing cosmetics. While product quality is a major factor in a product's success, its packaging must be attractive, as this is the essence of beauty marketing. Packaging design must capture the imagination and tie in with enhanced appearance. One of the keys to attractive packaging is the artistic use of color. The most relevant for marketers is external secondary packaging. However, some cosmetic products are distributed in one cosmetic container.