Cosmetic packaging should have at least the following three functions:
①Cosmetic packaging should reflect the characteristics and efficacy of the contents. For example, the packaging for toner and toner should be transparent, so that people can see clear and pure water at a glance.
②Cosmetic packaging should be able to store products well, be durable during transportation and use, be resistant to extrusion, and withstand moderate friction and vibration.
③Cosmetic packaging should be convenient for consumers to use. For example, moisturizing water and moisturizing milk should preferably have a pump head, which is convenient for consumers to squeeze the material body.
Well, knowing the basic functions of cosmetic packaging, we can choose different cosmetic packaging materials according to our own brand characteristics and channel characteristics.
 
Packaging form and selection of cosmetics
plastic bottle packaging
Plastic bottles are divided into transparent, translucent and opaque, which can well show the characteristics of products of different properties, mainly PET and PE materials. Plastic bottles are characterized by a variety of shapes, light weight and not easy to fall, and low cost. Among them, PET bottles are made of environmentally friendly plastics and can be recycled.
Scope of application: e-commerce channels, plant skin care channels, etc.
 
Paper package
Carton packaging is generally used for soap, or powder cosmetics, such as face mask powder. There is also used for outer packaging.
The well-printed and well-structured carton packaging greatly improves the shelf display effect of the product. In improving the packaging quality and grade of the carton, the use of CTP technology, some special effect pigments and inks has played a huge role.
Scope of application: soap box, film powder box, and various outer packaging.
 
Hose
The hose has strong plasticity and is quite suitable for cleansing products, lotions, creams, etc. Now the hoses are in various shapes and tube types, and some can even be equipped with pump heads, and there is a wide range of choices. Low cost, beautiful appearance, convenient use and easy transportation are the advantages of hose packaging.
Scope of application: cleansing products, film products, hand creams, all kinds of channels are suitable.
 
Glass
Glass bottles are very popular in some daily chemical channels, and their natural transparent texture can improve the image of the entire product and enhance the visual grade. Although with the improvement of PET barrier properties, the proportion of glass bottles in cosmetic packaging is getting smaller and smaller, but it is still widely welcomed by consumers in medium and high-end daily chemical channels.
Scope of application: high-end clubs, daily chemical counters, used for lotions, liquids, essences, creams, considering the brutal operation in the logistics industry, it is recommended to avoid using e-commerce channels.
 
Acrylic
Acrylic packaging combines the advantages of lightweight plastic packaging, convenient transportation, and glass bottle air permeability, high-end and generous, but its cost also increases. For the professional line of large beauty salons, clubs and high-end counters and other channels, acrylic bottles are the main force in the packaging of skin care products.
Scope of application: high-end brands in daily chemical channels, e-commerce channels, brands with large profit margins for beauty salon products, and can be used for products of various traits.