Cosmetic packaging is the secondary packaging of fragrances or other substances. It contains the ingredients of the product and the company's logo. It is also used to protect the product from external hazards. It is an important factor in consumer buying decisions.
The design and type of packaging is a critical aspect of a cosmetic brand's success. It can be anything from a simple logo to a complex package. The best design is one that is a match for the product.
There are many materials used for cosmetic packaging. The most common are plastics. These include polyethylene (PE) and polypropylene (PP). Other types of materials are PET and thermoplastics. Acrylic plastic is a popular option because it does not break like glass. It is economical and provides good product presentation.
Plastics are often molded in different colors. Black is a popular color for packaging because it portrays luxury and sophistication. There are also other colors that are used for packaging.
The main purpose of cosmetic packaging is to protect the product. It also helps to seduce consumers to buy the product. This can be done by using bold colors, typography and images.
Another feature of packaging is the label. The label should contain information about the product, such as its expiration date. It may also contain ingredient and government warnings. It may also need to include warnings about the product's cruelty-free status.
To get the right packaging, consider the materials used and the size of the container. It is also important to make sure the container is attractive.